First, Lack of a Complete LED Lighting Series
The complete line of products is the basis of brand pipeline construction, and it relates to the product ranges and items. Changes in the market is difficult to predict, and there is no way to predict what the good sales of products are in the market; And now many of the company's product line is not complete, some companies have leading products, and other ancillary products on the outside looking cheap low-quality products from cheating; addition to some companies to implement a multi-brand business at the same time, it is likely to result in a limited number of product categories will continue to exist for the status of product overlap, which appeared in the same company in the same area, different brands have different distributors different dealers of different brands compete for the same product at different prices in order to grab market.
Second, Actionable Brand System of LED Lights is Little
Although many LED kids bedside lamps in mainland China began to invest in the brand pipeline companies in 2012, but the complete brand of LED lighting system has yet to appear. Many manufacturers of dealer contracts even change every three days and a change appearance, not to mention the related policy support. In addition, the LED industry starting point is low, many small businesses do brand pipeline, but the brand system cannot be included by an album. The brand system related to a large range of scope, including business strategy, VI, the IS and so on.
LED Lighting Dealers is Difficult to Find
It is expected that in mainland China the LED lighting market, there will be the pipeline dispute war in 2013. Earlier LED companies began doing pipeline, they are looking for dealers basically dug up from the traditional lighting dealers that switch from the traditional lighting companies generous field of LED lighting, LED enterprises if want to find some talented dealers from traditional lighting companies will be very difficult. The face of the struggle for markets, of LED enterprises and traditional lighting companies each have their own advantages, so the Chinese market in 2013 may appear more like the BDO Runda and NVC Lighting teamed merger integration.
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